@font-face{font-family:Caveat;src:url(assets/font-caveat-cyr.woff2) format('woff2');font-style:normal;font-weight:400 700;font-display:swap;unicode-range:U+0301,U+0400-045F,U+0490-0491,U+04B0-04B1,U+2116}
@font-face{font-family:Caveat;src:url(assets/font-caveat-latin.woff2) format('woff2');font-style:normal;font-weight:400 700;font-display:swap;unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
@font-face{font-family:'Golos Text';src:url(assets/font-golos-cyr.woff2) format('woff2');font-style:normal;font-weight:400 500;font-display:swap;unicode-range:U+0301,U+0400-045F,U+0490-0491,U+04B0-04B1,U+2116}
@font-face{font-family:'Golos Text';src:url(assets/font-golos-latin.woff2) format('woff2');font-style:normal;font-weight:400 500;font-display:swap;unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
:root{--paper:#fff;--ink:#202124;--pencil:#737579;--marker:#ffe675;--hand:Caveat,cursive;--body:'Golos Text',Arial,sans-serif}
*,*::before,*::after{box-sizing:border-box}
html{background:#f2f2f5}
body{margin:0;color:var(--ink);font:400 17px/1.6 var(--body);-webkit-font-smoothing:antialiased}
button{color:inherit;-webkit-tap-highlight-color:transparent}
button:focus-visible,[tabindex]:focus-visible{outline:2px solid #a77f00;outline-offset:5px}
.reading-progress{position:fixed;z-index:10;top:0;left:0;width:100%;height:3px;background:#d7ad30;transform:scaleX(0);transform-origin:left;pointer-events:none}
.sheet{position:relative;isolation:isolate;width:min(100%,1060px);margin:24px auto;min-height:100vh;padding:26px 56px 56px;background:var(--paper);border:1px solid #e9e9ed;border-radius:22px;box-shadow:0 12px 48px #191b2608}
.author{position:relative;display:flex;align-items:center;justify-content:center;gap:18px;width:fit-content;margin:0 auto 36px;text-align:left;font-family:var(--hand)}
.author-photo{display:block;flex:0 0 100px;width:100px;height:auto;object-fit:contain}
.author-kicker{margin:0 0 3px 1px;color:#77797e;font-size:18px;line-height:1.2}
.author-name{margin:0;font-size:32px;line-height:1;font-weight:500}
.author-handle{margin:5px 0 0 1px;color:#77797e;font-size:17px;line-height:1.2}
.intro{max-width:820px;margin:0 auto 42px;text-align:center}
h1{margin:0;font:500 48px/1.12 var(--hand);letter-spacing:-.012em}
.heading-audience{display:block;max-width:720px;margin:0 auto 21px;font-size:32px;line-height:1.16;font-weight:400;letter-spacing:0}
.heading-result{display:block;margin-bottom:0;font-size:52px;line-height:1.12;text-wrap:balance}
.no-wrap{white-space:nowrap}
.heading-bridge{display:block;margin:23px auto 8px;font-size:26px;line-height:1;font-weight:400;letter-spacing:0}
.heading-method{position:relative;isolation:isolate;display:block;width:fit-content;max-width:100%;margin:0 auto;padding:12px 25px 19px;font-size:48px;line-height:1.12}
.heading-method::before{content:'';position:absolute;z-index:-1;inset:10px 13px 13px;background:var(--marker);opacity:.82;transform:rotate(-1.3deg);clip-path:polygon(1% 9%,98% 0,100% 84%,2% 100%,0 46%)}
.heading-method>svg{position:absolute;inset:0;width:100%;height:100%;overflow:visible;fill:none;stroke:#3e4045;stroke-width:1.2;pointer-events:none}
.heading-method>svg path{vector-effect:non-scaling-stroke}
.subtitle{max-width:580px;margin:26px auto 0;color:#515359;font-size:17px;line-height:1.6;text-wrap:balance}
.hero-leads{display:flex;flex-direction:column;align-items:center;gap:18px;width:100%;max-width:360px;margin:30px auto 0;padding:10px 12px 4px;text-align:center}
.hero-leads-media{position:relative;width:210px;max-width:100%;min-width:0;padding:5px;border:1px solid #d8dce1;border-radius:21px;background:#fafafa;box-shadow:0 5px 19px #202b390c;transform:rotate(3deg)}
.hero-leads-video{display:block;width:100%;height:auto;aspect-ratio:660/1188;border-radius:15px;object-fit:contain;background:#d3e4cf}
.hero-leads-toggle{position:absolute;right:11px;bottom:11px;display:flex;align-items:center;justify-content:center;width:34px;height:34px;padding:8px;border:1px solid #dfe3e7;border-radius:50%;background:#fffffff0;box-shadow:0 2px 7px #202b3910;cursor:pointer}
.hero-leads-toggle svg{display:block;width:16px;height:16px;fill:none;stroke:#616a75;stroke-width:1.6;stroke-linecap:round;stroke-linejoin:round}
.hero-leads-toggle .hero-pause-icon{display:none}
.hero-leads-toggle.is-playing .hero-pause-icon{display:block}
.hero-leads-toggle.is-playing .hero-play-icon{display:none}
.hero-leads-note{width:100%;max-width:320px;min-width:0;margin:0;color:#717780;font:400 24px/1.25 var(--hand);transform:rotate(-2deg);text-wrap:pretty}
.hero-leads-note>svg{display:block;width:66px;height:40px;margin:0 auto 6px;fill:none;stroke:#9298a1;stroke-width:1.15;stroke-linecap:round;stroke-linejoin:round}
.hero-leads-note-main,.hero-leads-note-method{display:block}
.hero-leads-note-method{margin-top:6px;color:#888e96;font-size:21px;line-height:1.3}
.intro-divider{display:block;width:112px;height:18px;margin:32px auto 0;fill:none;stroke:#92959c;stroke-width:1.2;stroke-linecap:round}
.reader,.cases{max-width:650px;margin:0 auto;text-align:left}
.reader p{margin:0 0 22px;text-wrap:pretty}
.reader p:last-child{margin-bottom:0}
.ink-underline{position:relative;display:inline;background:linear-gradient(#797d8266,#797d8266) left bottom 1px/100% 1px no-repeat}
.heading-result .ink-underline{background:none;white-space:nowrap}
.heading-result .ink-underline::after{content:'';position:absolute;left:0;right:0;bottom:-5px;height:7px;border-bottom:1.6px solid #555b63;border-radius:0 0 50% 30%;transform:rotate(-1deg)}
.cases{margin-top:48px}
.case+.case{margin-top:55px;padding-top:43px;position:relative}
.case+.case::before{content:'';position:absolute;left:0;top:0;width:100%;height:7px;border-top:1px solid #dfe0e3;border-radius:50%;transform:rotate(-.3deg)}
.case-copy{margin:0 0 29px;line-height:1.8;text-wrap:pretty}
.case-person{display:block;margin-bottom:12px;font:500 34px/1.15 var(--hand);letter-spacing:0}
.number{white-space:nowrap}
.marked{position:relative;isolation:isolate;display:inline-block;white-space:nowrap;padding:0 5px;margin:0 2px;font:500 30px/1.2 var(--hand);vertical-align:-2px}
.marked::before{content:'';z-index:-1;position:absolute;inset:7px -2px 2px;background:var(--marker);opacity:.7;clip-path:polygon(0 10%,100% 0,99% 87%,2% 100%);transform:rotate(-1.7deg)}
.case-evidence{max-width:610px;margin:0 auto}
.funnel-example{display:flex;align-items:center;justify-content:center;gap:40px;margin:0 auto 34px;padding:0 10px}
.funnel-note{position:relative;max-width:240px;flex:1;margin:0;color:#696e76;font:400 25px/1.25 var(--hand);transform:rotate(-3deg)}
.funnel-note>svg{display:block;width:94px;height:55px;overflow:visible;fill:none;stroke:#8a8f97;stroke-width:1.2;stroke-linecap:round;stroke-linejoin:round;margin:0 0 7px -30px;transform:rotate(8deg)}
.funnel-spoiler{display:block;margin-top:18px;font-size:21px;line-height:1.3;color:#8a8e95}
.proof-gallery{columns:2;column-gap:22px;margin:0 0 1px}
.proof-gallery .image-proof{break-inside:avoid;page-break-inside:avoid;margin-bottom:22px}
.phone{position:relative;flex:0 0 205px;width:205px;max-width:100%;margin:0;padding:17px 6px 5px;border:1px solid #d2d3d5;border-radius:28px;background:#fafafa;box-shadow:0 4px 8px #202b3905,0 11px 25px #202b3906}
.phone-speaker{position:absolute;top:7px;left:44%;width:12%;height:3px;background:#d3d5d7;border-radius:5px}
.phone-preview{height:300px;overflow:hidden;border-radius:20px 20px 12px 12px;background:#f4f2ef;pointer-events:none;user-select:none}
.phone-preview img{display:block;width:100%;height:auto;pointer-events:none;user-select:none}
.phone-footer{height:21px;display:flex;align-items:center;justify-content:center;padding:0 8px}
.phone-home{height:3px;width:42px;background:#d3d5d7;border-radius:6px}
.image-proof{display:block;width:100%;padding:0;overflow:hidden;border:1px solid #e5e6e9;border-radius:13px;background:#fff;box-shadow:0 6px 22px #202b390d;cursor:zoom-in;transition:box-shadow .2s,transform .2s}
.image-proof img{display:block;width:100%;height:auto}
.message-proof{transform:rotate(-.7deg)}
.message-proof:nth-child(even){transform:rotate(.8deg)}
.ads-proof{grid-column:1/-1;margin-top:34px;transform:rotate(-.5deg);border-radius:9px}
@media(hover:hover){.image-proof:hover{box-shadow:0 10px 32px #202b3920;transform:rotate(0)}}
.closing{margin-top:54px}
.closing-invitation{max-width:600px;margin-top:30px!important;font:400 30px/1.4 var(--hand)}
.circled{position:relative;display:inline-block;white-space:nowrap;padding:0 4px;margin:0 3px}
.circled::after{content:'';position:absolute;inset:0 -4px -1px;border:1.2px solid #7d8187;border-radius:47% 49% 50% 45%;transform:rotate(-7deg)}
.end-mark{display:block;width:100px;height:25px;margin:30px auto 0;fill:none;stroke:#92959c;stroke-width:1.15;stroke-linecap:round}
.viewer{position:fixed;box-sizing:border-box;width:fit-content;max-width:calc(100vw - 24px);max-height:calc(100dvh - 24px);margin:auto;padding:44px 14px 14px;border:0;border-radius:16px;background:white;box-shadow:0 18px 80px #00000040;overflow:hidden}
.viewer::backdrop{background:#1f211fcc;backdrop-filter:blur(5px)}
.viewer-close{position:absolute;right:8px;top:4px;width:36px;height:36px;border:0;background:transparent;cursor:pointer;font:30px/1 Arial,sans-serif}
.viewer-zoom{position:absolute;left:12px;top:7px;display:flex;align-items:center;justify-content:center;width:30px;height:30px;padding:4px;border:0;background:transparent;cursor:zoom-in}
.viewer-zoom svg{width:21px;height:21px;fill:none;stroke:#4a4e54;stroke-width:1.3;stroke-linecap:round}
.viewer.is-zoomed{width:min(1200px,calc(100vw - 24px));height:calc(100dvh - 24px)}
.viewer.is-zoomed .viewer-scroll{height:100%}
.viewer.is-zoomed img{max-width:none;max-height:none;object-fit:initial}
.viewer.is-zoomed .viewer-zoom{cursor:zoom-out;background:#f1f2f4;border-radius:50%}
.viewer-scroll{overflow:auto;max-height:calc(100dvh - 88px);overscroll-behavior:contain;scrollbar-width:thin}
.viewer img{display:block;width:auto;height:auto;max-width:calc(100vw - 54px);max-height:calc(100dvh - 88px);border-radius:5px;object-fit:contain}
@media(min-width:1061px){body{padding-inline:24px}}
@media(max-width:1060px){.sheet{margin:0 auto;border:0;border-radius:0;box-shadow:none}}
@media(max-width:760px){
  body{font-size:16px}
  .sheet{padding:20px 24px 36px}
  .author{gap:15px;margin-bottom:31px}
  .author-photo{flex-basis:84px;width:84px}
  .author-name{font-size:29px}
  .author-kicker,.author-handle{font-size:17px}
  .intro{margin-bottom:32px}
  .heading-audience{font-size:27px;line-height:1.14;margin-bottom:19px}
  .desktop-break{display:none}
  .heading-result{font-size:39px;line-height:1.08}
  .heading-result .ink-underline{white-space:normal;background:linear-gradient(#797d8266,#797d8266) left bottom 1px/100% 1px no-repeat}
  .heading-result .ink-underline::after{content:none}
  .heading-bridge{font-size:23px;margin-top:21px;margin-bottom:5px}
  .heading-method{font-size:37px;line-height:1.08;padding:13px 12px 17px;max-width:440px}
  .subtitle{font-size:16px;margin-top:23px;max-width:440px}
  .hero-leads{max-width:340px;gap:17px;margin-top:27px}
  .hero-leads-media{width:190px}
  .hero-leads-note{font-size:22px}
  .hero-leads-note>svg{width:60px;height:36px;margin:0 auto 5px}
  .hero-leads-note-method{margin-top:5px;font-size:20px}
  .intro-divider{margin-top:25px}
  .reader p{margin-bottom:20px}
  .cases{margin-top:37px}
  .case-person{font-size:30px;margin-bottom:10px}
  .case-copy{line-height:1.7;margin-bottom:24px}
  .marked{font-size:28px}
  .funnel-example{gap:24px;padding:0;margin-bottom:29px}
  .funnel-note{max-width:190px;font-size:22px;line-height:1.2}
  .funnel-note>svg{width:74px;height:46px;margin:0 0 6px -18px}
  .funnel-spoiler{margin-top:15px;font-size:19px;line-height:1.25}
  .proof-gallery{display:flex;flex-direction:column;gap:18px;columns:auto;max-width:340px;margin:0 auto}
  .proof-gallery .image-proof{flex:0 0 auto;break-inside:auto;page-break-inside:auto;margin:0}
  .ads-proof{margin-top:24px}
  .phone{flex-basis:155px;width:155px;border-radius:22px;padding:15px 5px 4px}
  .phone-preview{height:245px;border-radius:15px 15px 9px 9px}
  .phone-footer{height:19px;padding:0 4px}
  .phone-home{width:29px}
  .image-proof{border-radius:10px}
  .case+.case{margin-top:39px;padding-top:34px}
  .closing{margin-top:39px}
  .closing-invitation{font-size:27px;line-height:1.4;margin-top:26px!important}
}
@media(max-width:390px){.heading-audience{font-size:25px}.heading-result{font-size:36px}.heading-method{font-size:34px}.phone{flex-basis:140px;width:140px}.phone-preview{height:225px}.phone-home{width:23px}.funnel-example{gap:20px}.funnel-note{font-size:21px}.proof-gallery{column-gap:14px}}
@media(max-width:560px){
  .hero-leads{gap:16px;padding-inline:10px}
  .hero-leads-media{width:174px;padding:4px;border-radius:17px}
  .hero-leads-video{border-radius:12px}
  .hero-leads-toggle{right:8px;bottom:8px;width:30px;height:30px;padding:7px}
  .hero-leads-note{font-size:22px;line-height:1.25}
  .hero-leads-note>svg{width:58px;height:35px;margin:0 auto 5px}
  .hero-leads-note-method{font-size:20px;line-height:1.25}
}
@media(max-width:359px){.sheet{padding-inline:20px}.heading-result{font-size:34px}.heading-method{font-size:32px}.case-person{font-size:28px}.phone{flex-basis:130px;width:130px}.phone-preview{height:210px}.phone-footer{padding:0 2px}.funnel-example{gap:17px}.funnel-note{font-size:18px}.funnel-spoiler{font-size:18px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.image-proof{transition:none}}
@media print{html{background:white}.sheet{max-width:none;margin:0;border:0;box-shadow:none}.reading-progress,.viewer{display:none}.case{break-inside:avoid}}

/* Block 02: scoped styles preserve the approved opening. */
.story-block{max-width:650px;margin:64px auto 0;padding-top:8px;text-align:left;font:400 17px/1.7 var(--body);color:var(--ink)}
.story-block p{margin:0 0 24px;text-wrap:pretty}
.story-block .story-preface{margin-bottom:8px;font:400 26px/1.3 var(--hand);color:#72767d}
.story-block .story-title{margin:0 0 27px;font:500 48px/1.12 var(--hand);letter-spacing:-.012em}
.story-block .story-attempts{margin-bottom:16px}
.story-attempt{position:relative;display:block;padding-left:28px;margin-bottom:10px}
.story-attempt::before{content:'';position:absolute;left:3px;top:10px;width:11px;height:6px;border-bottom:1.4px solid #858b94;border-left:1.4px solid #858b94;border-radius:0 0 0 2px;transform:rotate(-47deg)}
.story-attempt:last-child{margin-bottom:0}
.story-block .story-aside{width:fit-content;margin:0 8px 36px auto;font:400 27px/1.3 var(--hand);color:#727780;transform:rotate(-3deg)}
.story-block .story-thought{position:relative;margin:30px 0 29px;padding:5px 10px 7px 27px;font:400 29px/1.4 var(--hand);text-wrap:pretty}
.story-thought::before{content:'';position:absolute;left:3px;top:2px;bottom:2px;width:4px;border-left:1.6px solid #a0a4ab;border-radius:45% 30% 55% 25%;transform:rotate(.8deg)}
.story-textline{display:block}
.story-textline+.story-textline{margin-top:22px}
.story-block .story-quiet{margin-top:28px;margin-bottom:29px;font:400 30px/1.3 var(--hand);color:#6e737b}
.story-divider{display:block;width:155px;height:14px;margin:36px auto 38px;overflow:visible;fill:none;stroke:#a0a4ab;stroke-width:1.1;stroke-linecap:round}
.story-mark{position:relative;display:inline;padding:0 4px;background:linear-gradient(transparent 29%,#ffe675ba 29%,#ffe675ba 91%,transparent 91%);box-decoration-break:clone;-webkit-box-decoration-break:clone}
.story-block .story-question{margin:32px 0 25px}
.story-question h3{margin:0 0 17px;font:400 32px/1.3 var(--hand)}
.story-question p{margin-bottom:0}
.story-number{font:500 27px/1.1 var(--hand);white-space:nowrap;vertical-align:-1px}
.story-encircle{position:relative;display:inline-block;margin:0 4px;padding:0 4px}
.story-encircle::after{content:'';position:absolute;inset:-2px -5px -3px;border:1.2px solid #92979e;border-radius:49% 47% 46% 51%;transform:rotate(-4deg)}
.story-underline{background:linear-gradient(#8a8e955c,#8a8e955c) left bottom 1px/100% 1px no-repeat;box-decoration-break:clone;-webkit-box-decoration-break:clone}
.story-conversation{position:relative;margin:31px 0 29px;padding:4px 0 1px 26px}
.story-conversation::before{content:'';position:absolute;left:4px;top:2px;bottom:0;border-left:1.4px solid #afb3b9;transform:rotate(.4deg)}
.story-conversation .story-answer{margin-bottom:8px;font:400 28px/1.4 var(--hand)}
.story-punch{display:block;margin:2px 0 20px;font:400 30px/1.3 var(--hand)}
.story-block .story-moai{margin:29px auto 28px;text-align:center;font-size:28px;line-height:1.3;letter-spacing:5px;white-space:nowrap}
.story-testing{margin:0 0 29px;font:400 31px/1.3 var(--hand)}
.story-testing>span{display:block}
.story-testing>span+span{margin-top:22px}
.story-block .story-final{margin:34px 0 0;font:500 39px/1.15 var(--hand);letter-spacing:-.01em}
.story-block>.story-divider:last-child{width:100px;margin-top:24px;margin-bottom:0}
@media(max-width:760px){
  .story-block{margin-top:47px;padding-top:5px;font-size:16px;line-height:1.65}
  .story-block p{margin-bottom:21px}
  .story-block .story-preface{font-size:23px;margin-bottom:7px}
  .story-block .story-title{font-size:37px;line-height:1.08;margin-bottom:24px}
  .story-attempt{padding-left:25px;margin-bottom:11px}
  .story-attempt::before{left:2px;top:9px;width:10px}
  .story-block .story-aside{font-size:24px;margin-right:0;margin-bottom:30px}
  .story-block .story-thought{padding:4px 0 5px 22px;margin:26px 0;font-size:26px;line-height:1.38}
  .story-textline+.story-textline{margin-top:20px}
  .story-block .story-quiet{font-size:27px;margin-top:24px;margin-bottom:25px}
  .story-divider{width:130px;margin-top:29px;margin-bottom:31px}
  .story-block .story-question{margin-top:28px;margin-bottom:23px}
  .story-question h3{font-size:29px;margin-bottom:14px}
  .story-number{font-size:25px}
  .story-conversation{margin-top:28px;margin-bottom:26px;padding-left:22px}
  .story-conversation .story-answer{font-size:26px;line-height:1.35}
  .story-punch{font-size:27px;margin-bottom:17px}
  .story-block .story-moai{font-size:26px;letter-spacing:3px;margin-top:26px;margin-bottom:25px}
  .story-testing{font-size:28px;margin-bottom:25px}
  .story-testing>span+span{margin-top:20px}
  .story-block .story-final{font-size:34px;line-height:1.2;margin-top:28px}
}
@media(max-width:359px){.story-block .story-title{font-size:34px}.story-block .story-final{font-size:31px}.story-testing{font-size:26px}.story-block .story-thought{font-size:25px}}

/* Reading breaks keep direct speech and short phrases together. */
.copy-break{display:block;margin-top:22px;text-wrap:pretty}
.keep-together{white-space:nowrap}
.story-textline{text-wrap:pretty}
@media(max-width:760px){.copy-break{margin-top:20px}}

/* Two small pencil sketches support the examples without changing the copy. */
.sketch-line,.sketch-faint{fill:none;stroke:currentColor;stroke-linecap:round;stroke-linejoin:round}
.sketch-line{stroke-width:1.35}
.sketch-faint{stroke-width:.8;opacity:.4}
.story-economy-intro{display:grid;grid-template-columns:minmax(0,1fr) 108px;align-items:center;gap:26px;margin:32px 0 25px}
.story-block .story-economy-intro .story-question{margin:0}
.story-receipt{display:block;width:108px;height:auto;color:#92979e;transform:rotate(4deg)}
.sketch-sum{fill:#6f747c;font:500 28px/1 var(--hand)}
.story-test-cycle{display:flex;align-items:center;gap:18px}
.story-cycle{display:block;flex:0 0 64px;width:64px;height:auto;color:#92979e}
@media(max-width:760px){
  .story-economy-intro{grid-template-columns:minmax(0,1fr);gap:18px;margin:28px 0 23px}
  .story-receipt{width:96px;margin:0 auto}
  .story-test-cycle{gap:12px}
  .story-cycle{flex-basis:56px;width:56px}
}
@media(max-width:390px){
  .story-test-cycle{flex-direction:column;align-items:flex-start;gap:10px}
  .story-cycle{flex-basis:auto;margin:0 24px 0 auto}
}

/* Block 03: introduction, original review gallery and personal photos. */
.about-block{max-width:650px;margin:64px auto 0;padding-top:8px;font:400 17px/1.7 var(--body);text-align:left}
.about-block p{margin:0 0 24px;text-wrap:pretty}
.about-block .about-question{margin:28px 0;font:400 34px/1.3 var(--hand);text-wrap:pretty}
.about-block .about-wound{margin-top:0;margin-bottom:30px;color:#6e737b;font-size:30px}
.about-title{margin:36px 0 24px;font:500 48px/1.15 var(--hand);letter-spacing:-.01em}
.about-career-item{position:relative;display:block;margin-top:16px;padding-left:25px;text-wrap:pretty}
.about-career-item::before{content:'';position:absolute;left:2px;top:13px;width:11px;border-top:1.2px solid #969ba3;transform:rotate(-6deg)}
.about-career-aside{color:#747982;font:400 25px/1.3 var(--hand)}
.about-career-aside>.copy-break{margin-top:12px}
.about-reviews{margin:28px 0 36px;min-width:0}
.about-reviews-navigation{display:flex;align-items:center;justify-content:space-between;gap:16px;margin:0 2px 12px}
.about-reviews-hint{display:flex;align-items:center;gap:13px;color:#858a92;font:400 24px/1.2 var(--hand)}
.about-reviews-hint svg{display:block;width:57px;height:18px;fill:none;stroke:currentColor;stroke-width:1.15;stroke-linecap:round;stroke-linejoin:round}
.about-reviews-controls{display:flex;gap:8px}
.about-reviews-controls button{display:flex;align-items:center;justify-content:center;width:40px;height:36px;padding:5px;border:0;background:transparent;cursor:pointer}
.about-reviews-controls svg{width:30px;height:22px;fill:none;stroke:#797f88;stroke-width:1.35;stroke-linecap:round;stroke-linejoin:round}
.about-reviews-controls button:disabled{opacity:.28;cursor:default}
.about-reviews-track{display:flex;gap:18px;overflow-x:auto;overscroll-behavior-x:contain;scroll-snap-type:x proximity;scrollbar-width:thin;scrollbar-color:#c5c7cc transparent;padding:4px 2px 15px;scroll-padding-inline:2px}
.about-reviews-track::-webkit-scrollbar{height:5px}
.about-reviews-track::-webkit-scrollbar-thumb{border-radius:4px;background:#c5c7cc}
.about-reviews-track .about-review{flex:0 0 274px;width:274px;aspect-ratio:1050/1312;scroll-snap-align:start;border-radius:10px;box-shadow:0 3px 12px #202b390a;background:#fafafa}
.about-reviews-track .about-review img{width:100%;height:100%;object-fit:contain}
.about-why{margin:0 0 28px;font:400 34px/1.3 var(--hand);text-wrap:pretty}
.about-purpose{font:400 31px/1.3 var(--hand)}
.about-transformation{position:relative;isolation:isolate;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));align-items:start;gap:72px;width:calc(100% - 24px);max-width:470px;margin:34px auto 42px;padding:8px 4px 16px}
.about-transformation-photo{min-width:0;margin:0;transform-origin:50% 40%}
.about-transformation-photo:first-of-type{transform:rotate(-3.5deg)}
.about-transformation-photo:last-of-type{margin-top:44px;transform:rotate(3.5deg)}
.about-transformation-photo figcaption{margin:0 0 15px;font:400 31px/1.2 var(--hand);white-space:nowrap}
.about-transformation-photo .image-proof{padding:4px;border-radius:9px;box-shadow:0 5px 17px #202b3910}
.about-transformation-photo .image-proof img{border-radius:5px}
.about-transformation-arrow{position:absolute;z-index:1;top:124px;left:50%;width:68px;height:auto;transform:translateX(-50%);fill:none;stroke:#8a8f97;stroke-width:1.35;stroke-linecap:round;stroke-linejoin:round;pointer-events:none}
.about-transformation-arrow .arrow-pencil-trace{stroke-width:.8;opacity:.35}
.about-block .about-closing{margin-bottom:0;font:400 29px/1.4 var(--hand);text-wrap:pretty}
@media(max-width:760px){
  .about-block{margin-top:47px;padding-top:5px;font-size:16px;line-height:1.65}
  .about-block p{margin-bottom:21px}
  .about-block .about-question{margin-top:24px;margin-bottom:24px;font-size:30px}
  .about-block .about-wound{margin-top:0;margin-bottom:26px;font-size:27px}
  .about-title{margin-top:31px;margin-bottom:22px;font-size:39px}
  .about-career-item{padding-left:23px;margin-top:15px}
  .about-career-item::before{top:12px;width:10px}
  .about-career-aside{font-size:23px}
  .about-reviews{margin-top:25px;margin-bottom:31px}
  .about-reviews-navigation{margin-bottom:10px}
  .about-reviews-hint{font-size:22px;gap:10px}
  .about-reviews-hint svg{width:47px}
  .about-reviews-track{gap:14px;padding-bottom:14px}
  .about-reviews-track .about-review{flex-basis:clamp(216px,76vw,280px);width:clamp(216px,76vw,280px)}
  .about-why{margin-bottom:24px;font-size:30px}
  .about-purpose{font-size:28px}
  .about-transformation{max-width:450px;gap:64px;margin-top:30px;margin-bottom:36px}
  .about-transformation-photo:last-of-type{margin-top:40px}
  .about-transformation-photo figcaption{font-size:28px;margin-bottom:12px}
  .about-transformation-arrow{top:116px;width:56px}
  .about-block .about-closing{font-size:26px;line-height:1.38}
}
@media(max-width:560px){
  .about-transformation{width:calc(100% - 20px);max-width:410px;gap:44px;padding-bottom:12px}
  .about-transformation-photo:last-of-type{margin-top:36px}
  .about-transformation-photo figcaption{font-size:26px;margin-bottom:10px}
  .about-transformation-photo .image-proof{padding:3px;border-radius:7px}
  .about-transformation-photo .image-proof img{border-radius:4px}
  .about-transformation-arrow{top:88px;width:40px}
}
@media(max-width:390px){.about-why{font-size:28px}.about-transformation{gap:40px}.about-transformation-photo:last-of-type{margin-top:32px}.about-transformation-photo figcaption{font-size:24px}.about-transformation-arrow{width:36px;top:80px}}
@media(max-width:359px){.about-title{font-size:36px}.about-why{font-size:26px}.about-purpose{font-size:26px}.about-transformation{gap:36px}.about-transformation-photo figcaption{font-size:22px}.about-transformation-arrow{width:34px;top:75px}}

/* Block 04: five steps, seven article questions and original client materials. */
.method-block{max-width:650px;margin:64px auto 0;padding-top:8px;text-align:left;font:400 17px/1.7 var(--body)}
.method-block p{margin:0 0 24px;text-wrap:pretty}
.method-title{margin:31px 0 30px;font:400 32px/1.3 var(--hand);text-wrap:pretty}
.method-title .story-mark{display:block;width:fit-content;max-width:100%;margin-top:12px;font-size:36px;line-height:1.25;font-weight:500;white-space:nowrap}
.method-block .method-marketing-question{font:400 30px/1.3 var(--hand);margin-bottom:21px}
.method-block .method-emphasis{font:400 29px/1.35 var(--hand);margin-bottom:27px}
.method-inner-voice{margin:30px 0;padding:3px 0 3px 25px;border-left:1.4px solid #a0a4ab;font:400 28px/1.38 var(--hand)}
.method-inner-voice p:last-child{margin-bottom:0}
.method-sketch{width:min(100%,320px);margin:30px auto 32px}
.method-sketch img{display:block;width:100%;height:auto}
.method-sketch-heart{width:min(100%,290px)}
.method-step{position:relative;margin-top:51px;padding-top:27px;border-top:1px solid #e2e3e6}
.method-step-header{display:flex;align-items:center;gap:24px;margin:0 0 30px;font-weight:400}
.method-step-number{position:relative;flex:0 0 64px;text-align:center;font:400 63px/1 var(--hand)}
.method-step-number::after{content:'';position:absolute;inset:0 -1px -3px;border:1.15px solid #a0a4ab;border-radius:49% 46% 50% 43%;transform:rotate(-6deg)}
.method-step-name{font:400 34px/1.25 var(--hand);text-wrap:pretty}
.method-step-subtitle{margin:0 0 27px;font:400 34px/1.25 var(--hand);text-wrap:pretty}
.method-example-line{display:block;margin-bottom:18px}
.method-example-line:last-child{margin-bottom:0}
.method-audience-map{margin:31px 0 35px}
.method-audience-map .image-proof{max-width:610px;margin:0 auto;border:0;border-radius:0;box-shadow:none}
.method-audience-map figcaption,.method-source-map figcaption,.method-telegram-proof figcaption,.method-result-proof figcaption{margin:16px auto 0;color:#7b8088;font:400 23px/1.3 var(--hand);text-align:center}
.method-structure{margin:34px 0 30px;padding-left:25px;border-left:1.2px solid #cbd0d6}
.method-structure-item+.method-structure-item{margin-top:37px}
.method-structure-question{display:flex;align-items:baseline;gap:12px;margin:0 0 19px;font:400 29px/1.3 var(--hand);text-wrap:pretty}
.method-structure-number{flex:0 0 18px;color:#858b94;font:400 25px/1.3 var(--hand)}
.method-structure-question>span:last-child{min-width:0}
.method-structure-item p:last-child{margin-bottom:0}
.method-source-map{max-width:290px;margin:28px auto 33px}
.method-source-map .image-proof{border-radius:10px;box-shadow:0 4px 17px #202b390a}
.method-block .method-quote{margin:31px 0;font:400 28px/1.4 var(--hand)}
.method-packaging{position:relative;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));align-items:start;gap:66px;width:calc(100% - 24px);max-width:500px;margin:34px auto 40px;padding:7px 3px 15px}
.method-packaging figure{min-width:0;margin:0;transform-origin:50% 35%}
.method-packaging-source{transform:rotate(-2deg)}
.method-packaging figure.method-packaging-ready{margin-top:40px;transform:rotate(2deg)}
.method-packaging figcaption{min-height:54px;margin:0 0 13px;font:400 25px/1.1 var(--hand);text-wrap:pretty}
.method-packaging .image-proof{border-radius:11px;box-shadow:0 5px 18px #202b390d}
.method-full-funnel{position:relative;padding:14px 4px 9px;border:1px solid #e5e6e9;border-radius:11px;background:#fafafa;box-shadow:0 5px 18px #202b390d}
.method-full-funnel::before{content:'';position:absolute;top:6px;left:44%;width:12%;height:2px;background:#c7cbd0;border-radius:3px}
.method-funnel-window{display:block;height:320px;overflow-x:hidden;overflow-y:auto;border-radius:7px;background:#f5f3f1;scrollbar-width:thin;scrollbar-color:#aeb5bf transparent}
.method-funnel-window img{display:block;width:100%;height:auto}
.method-funnel-fragment{position:relative;width:100%;aspect-ratio:417/3370;overflow:hidden}
.method-funnel-fragment img{position:absolute;top:0;left:0;transform:translateY(-.486242%)}
.method-funnel-open{position:absolute;right:8px;bottom:13px;display:flex;align-items:center;justify-content:center;width:29px;height:29px;padding:6px;border:1px solid #dfe2e6;border-radius:50%;background:#fffffff0;cursor:zoom-in;box-shadow:0 2px 7px #202b3910}
.method-funnel-open svg{display:block;width:18px;height:18px;fill:none;stroke:#717985;stroke-width:1.3;stroke-linecap:round}
.method-packaging .method-preview-hint{display:flex;align-items:center;justify-content:center;gap:7px;margin:13px 0 0;color:#7b818a;font:400 20px/1.2 var(--hand)}
.method-preview-hint svg{display:block;flex:0 0 17px;width:17px;height:28px;fill:none;stroke:currentColor;stroke-width:1.1;stroke-linecap:round;stroke-linejoin:round}
.method-link-arrow{position:absolute;top:139px;left:50%;width:58px;height:auto;transform:translateX(-50%);fill:none;stroke:#92979e;stroke-width:1.25;stroke-linecap:round;stroke-linejoin:round;pointer-events:none}
.method-block .method-reminder{margin-bottom:29px;font:400 29px/1.4 var(--hand)}
.method-telegram-proof{max-width:310px;margin:31px auto 35px;transform:rotate(-1deg)}
.method-result-proof{max-width:430px;margin:35px auto 39px;transform:rotate(.7deg)}
.method-telegram-proof .image-proof,.method-result-proof .image-proof{box-shadow:0 5px 19px #202b390c}
.method-ad-creative{margin:33px 0 37px}
.method-ad-creative>.image-proof{max-width:360px;margin:0 auto;transform:rotate(-.6deg);box-shadow:0 5px 19px #202b390c}
.method-ad-creative figcaption{max-width:560px;margin:25px auto 0;color:var(--ink);font:400 17px/1.7 var(--body);text-align:left}
.method-ad-creative figcaption p{margin-bottom:22px}
.method-ad-creative figcaption p:last-child{margin-bottom:0}
.method-economy-line{display:block;margin-bottom:13px}
.method-block .method-signoff{margin-top:32px;margin-bottom:0;font:400 29px/1.4 var(--hand);text-wrap:pretty}
.viewer.is-tall:not(.is-zoomed){width:min(760px,calc(100vw - 24px));height:calc(100dvh - 24px)}
.viewer.is-tall:not(.is-zoomed) .viewer-scroll{height:100%}
.viewer.is-tall:not(.is-zoomed) img{width:100%;height:auto;max-width:100%;max-height:none;object-fit:initial}
@media(max-width:760px){
  .method-block{margin-top:47px;padding-top:5px;font-size:16px;line-height:1.65}
  .method-block p{margin-bottom:21px}
  .method-title{font-size:29px;margin-top:28px;margin-bottom:26px}
  .method-title .story-mark{font-size:30px}
  .method-example-line{margin-bottom:16px}
  .method-block .method-marketing-question{font-size:27px;margin-bottom:19px}
  .method-block .method-emphasis{font-size:26px;margin-bottom:24px}
  .method-inner-voice{font-size:25px;padding-left:21px;margin:26px 0}
  .method-sketch{width:min(100%,270px);margin-top:26px;margin-bottom:28px}
  .method-sketch-heart{width:min(100%,250px)}
  .method-step{margin-top:42px;padding-top:24px}
  .method-step-header{gap:19px;margin-bottom:26px}
  .method-step-number{flex-basis:54px;font-size:54px}
  .method-step-name,.method-step-subtitle{font-size:30px}
  .method-step-subtitle{margin-bottom:24px}
  .method-audience-map{margin-top:27px;margin-bottom:29px}
  .method-audience-map figcaption,.method-source-map figcaption,.method-telegram-proof figcaption,.method-result-proof figcaption{font-size:21px;margin-top:13px}
  .method-structure{padding-left:18px;margin-top:29px;margin-bottom:26px}
  .method-structure-item+.method-structure-item{margin-top:31px}
  .method-structure-question{font-size:26px;gap:9px;margin-bottom:17px}
  .method-structure-number{flex-basis:15px;font-size:23px}
  .method-source-map{max-width:270px;margin-top:25px;margin-bottom:28px}
  .method-block .method-quote{font-size:25px;margin-top:27px;margin-bottom:27px}
  .method-packaging{max-width:460px;gap:56px;margin-top:30px;margin-bottom:34px}
  .method-packaging figcaption{font-size:23px;min-height:49px;margin-bottom:11px}
  .method-funnel-window{height:295px}
  .method-link-arrow{width:49px;top:125px}
  .method-block .method-reminder{font-size:26px;margin-bottom:25px}
  .method-telegram-proof{max-width:290px;margin-top:27px;margin-bottom:30px}
  .method-result-proof{max-width:400px;margin-top:30px;margin-bottom:33px}
  .method-ad-creative{margin-top:29px;margin-bottom:32px}
  .method-ad-creative>.image-proof{max-width:330px}
  .method-ad-creative figcaption{margin-top:22px;font-size:16px;line-height:1.65}
  .method-ad-creative figcaption p{margin-bottom:20px}
  .method-block .method-signoff{font-size:26px;line-height:1.38;margin-top:28px}
}
@media(max-width:560px){
  .method-packaging{max-width:390px;width:calc(100% - 18px);gap:36px;padding-bottom:9px}
  .method-packaging figure.method-packaging-ready{margin-top:31px}
  .method-packaging figcaption{font-size:21px;min-height:47px;margin-bottom:10px}
  .method-full-funnel{padding:12px 3px 7px}
  .method-funnel-window{height:clamp(190px,52vw,270px)}
  .method-packaging .method-preview-hint{font-size:18px;gap:4px}
  .method-link-arrow{width:32px;top:107px}
}
@media(max-width:390px){.method-title .story-mark{font-size:27px}}
@media(max-width:359px){
  .method-title{font-size:27px}.method-title .story-mark{font-size:24px}
  .method-step-name,.method-step-subtitle{font-size:28px}
  .method-structure-question{font-size:24px}
  .method-packaging{gap:30px}
  .method-packaging figcaption{font-size:19px;min-height:44px}
  .method-link-arrow{width:28px;top:98px}
  .method-packaging .method-preview-hint{font-size:16px}
}

/* Final block: preserve approved earlier sections. */
.final-block{max-width:650px;margin:64px auto 0;padding-top:8px;text-align:left;font:400 17px/1.7 var(--body)}
.final-block p{margin:0 0 24px;text-wrap:pretty}
.final-title{margin:0 0 27px;font:400 36px/1.25 var(--hand);text-wrap:pretty}
.final-cta-group{margin:31px 0 39px;text-align:center}
.final-block .final-cta-lead{margin:0 0 17px;font:400 28px/1.3 var(--hand);text-wrap:balance}
.final-cta-button{display:inline-flex;align-items:center;justify-content:center;gap:14px;width:min(100%,294px);min-height:66px;padding:13px 20px;border:1.3px solid #6f6e60;border-radius:12px 9px 11px 8px;background:#ffe675;color:var(--ink);box-shadow:0 3px 0 #c1ad5b1a;text-decoration:none;font:500 30px/1.15 var(--hand);white-space:nowrap;transform:rotate(-.6deg);transition:transform .18s,background .18s}
.final-cta-button svg{display:block;flex-shrink:0;fill:none;stroke:currentColor;stroke-width:1.3;stroke-linecap:round;stroke-linejoin:round}
.final-cta-plane{width:22px;height:22px}
.final-cta-arrow{width:30px;height:20px}
.final-cta-button:focus-visible{outline:2px solid #a77f00;outline-offset:5px}
.final-block .final-contrast{margin-top:29px;margin-bottom:28px}
.final-contrast .copy-break{margin-top:16px}
.final-contrast .story-underline{font:400 27px/1.3 var(--hand)}
.final-block .final-reassurance{margin-top:30px;margin-bottom:24px;font:400 29px/1.35 var(--hand)}
.final-block .final-honesty{margin-top:29px}
.final-block .final-word{margin:33px 0 35px;padding-left:22px;border-left:1.3px solid #a7abb1;font:400 27px/1.4 var(--hand)}
.final-word .copy-break{margin-top:17px}
.final-block .final-thanks{margin-bottom:0;text-align:center;font:400 30px/1.35 var(--hand)}
@media(hover:hover){.final-cta-button:hover{background:#ffdf56;transform:rotate(0) translateY(-1px)}}
@media(max-width:760px){
  .final-block{margin-top:47px;padding-top:5px;font-size:16px;line-height:1.65}
  .final-block p{margin-bottom:21px}
  .final-title{font-size:31px;margin-bottom:24px}
  .final-cta-group{margin-top:27px;margin-bottom:34px}
  .final-block .final-cta-lead{font-size:26px;margin-bottom:16px}
  .final-cta-button{min-height:62px;font-size:28px;padding:12px 18px}
  .final-block .final-contrast{margin-top:26px;margin-bottom:25px}
  .final-contrast .copy-break{margin-top:15px}
  .final-contrast .story-underline{font-size:25px}
  .final-block .final-reassurance{font-size:27px;margin-top:27px;margin-bottom:21px}
  .final-block .final-honesty{margin-top:26px}
  .final-block .final-word{font-size:25px;margin-top:29px;margin-bottom:30px;padding-left:18px}
  .final-word .copy-break{margin-top:16px}
  .final-block .final-thanks{font-size:27px}
}
@media(max-width:359px){.final-cta-button{gap:10px;padding-inline:15px}.final-title{font-size:29px}.final-block .final-word{font-size:24px}}
@media(prefers-reduced-motion:reduce){.final-cta-button{transition:none}}
@media print{.final-cta-button{transform:none;box-shadow:none}}

/* Shared reading scale: equal roles use equal sizes across all article blocks. */
:root{--article-body:17px;--article-leading:1.7;--article-title:48px;--article-subtitle:34px;--article-nested-title:29px;--article-gap:24px}
body{font-size:var(--article-body);line-height:var(--article-leading)}
.story-block,.about-block,.method-block,.final-block{font-size:var(--article-body);line-height:var(--article-leading)}
.case-copy,.method-ad-creative figcaption{line-height:var(--article-leading)}
.method-ad-creative figcaption{font-size:var(--article-body)}
.reader p,.story-block p,.about-block p,.method-block p,.final-block p{margin-bottom:var(--article-gap)}
.story-block .story-title,.about-title,.final-title{font:500 var(--article-title)/1.15 var(--hand);letter-spacing:-.01em}
.case-person,.story-question h3,.story-testing,.about-block .about-question,.about-why,.method-step-name,.method-step-subtitle,.method-block .method-marketing-question{font:400 var(--article-subtitle)/1.25 var(--hand)}
.method-structure-question{font-size:var(--article-nested-title)}
.copy-break,.story-textline+.story-textline{margin-top:var(--article-gap)}
.about-career-aside>.copy-break{margin-top:var(--article-gap)}
@media(max-width:760px){:root{--article-body:16px;--article-leading:1.65;--article-title:37px;--article-subtitle:30px;--article-nested-title:26px;--article-gap:21px}}
@media(max-width:359px){:root{--article-title:34px;--article-subtitle:28px;--article-nested-title:24px}}
.story-block .story-question p{margin-bottom:0}